Gamer Blast

Microsoft Expects To Have Doubled Sony Playstation Sales in November

Posted by GameMaster On December - 11 - 2008

With a user friendly interface, a fairly low priced console and a huge selection of games, Microsoft believes that their Xbox 360 may have more than doubled the sales of the Playstation PS3 last month, Aaron Greenberg, group product manager for Xbox 360 said today.

And since the official numbers are expected to be released tomorrow, we don’t have long to wait to find out if Microsoft is right.

“The PS3 is a third player, they are at risk of reaching a single digit market share,” Greenberg added. “They are a premium priced product in a tough economic time. They have a tough position to try and sell a product… The window of time when they were the cheapest Blu-ray player, those days have passed now.”

Greenberg claims that the key to success in a three console market is to differentiate your console, something he believes Microsoft has acomplish while Sony has not.

“The type of experience we are delivering is very different than the Wii,” he said. Microsoft and Nintendo “are both doing really well delivering our different experiences. I think the problem that the PS3 is running into is that they are trying to deliver the same experience (as the Xbox 360) at twice the price.”

Greenberg believes Sony is floundering, and places the blame for that squarely on the shoulders of Blu-ray.

Sony “has made a very expensive product built on the promise of Blu-ray,” he said. “That hasn’t worked out for them. Blu-ray is clearly not the next DVD.”

And while Greenberg acknowledges the successes of the Nintendo Wii console , he does not view Nintendo’s console as a threat to the Xbox 360.

“We see a lot of data that households are buying the Wii60,” Greenberg said. “But at the end of the day Xbox is where they spend the bulk of time. They want entertainment, Netflix, movies, games.”

“We think those consumers (Wii owners) will want to upgrade.”

Share and Enjoy: